LaShonda L.  Eaddy

Advertising/Public Relations

LaShonda L. Eaddy

Assistant Professor

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  • Bachelor's: University of Tennessee
  • Master's: University of Central Florida
  • Ph.D.: University of Georgia



LaShonda L. Eaddy's passion for public relations has taken her from corporate communication to the classroom. The self-proclaimed “practitioner scholar” understands the integral roles that public relations professionals and scholars play in the development, understanding and growth of the profession. She is accredited in public relations (APR) and has spent time primarily in the healthcare industry and has recently been recognized in Dallas PRSA’s inaugural 40 Under 40 2021 honoree class.

Dr. Eaddy is a crisis history expert and investigates ways that crisis history can inform crisis communications scholarship and crisis communication strategy. Her goal is to conduct theoretically-grounded research that will help professionals develop more effective crisis communication and reputation management strategies and sound measures to inform and evaluate those strategies. Dr. Eaddy’s research examines the ways organizations have handled previous crises and how that affects publics’ perceptions and emotions during current crises. She is also interested in health and risk communication research that can help communicators create effective strategies to relay pertinent information to publics. Dr. Eaddy’s Crisis History Framework provides insight into crisis history salience by offering influential factors that impact stakeholders’ reliance on perceptions of organizations’ and their industry’s previous crises and how that affects their assessments of current crises. Dr. Eaddy also conducts historical research to explore parallels between historical crises and contemporary crises.

Her passion for the public relations profession and research is evident in the classroom. She believes future public relations professionals are the key to bridging the gap between the industry and academe. Her goal is to use her professional experience to help students connect theory and practice and develop an appreciation for both. Dr. Eaddy’s courses help students develop critical-thinking skills that will be essential to their professional and personal success.


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LaShonda L. Eaddy
110 Carnegie Building
University Park, PA 16802