Michelle Rodino-Colocino

Film Production and Media Studies, Media Studies

Michelle Rodino-Colocino

Associate Professor

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  • Critical and Cultural Studies of Media
  • Feminist Media Studies
  • Media and Activism
  • Work and New Media


  • Bachelor's: UCLA (University of California, Los Angeles)
  • Master's: Northwestern University
  • Ph.D.: University of Pittsburgh



Fall 2019 Office Hours: Thursdays 3:30-5pm and odd date Fridays (like Oct 15), 3:30-5pm at Webster's Bookstore and Café, 133 E. Beaver Ave. 

An award-winning scholar, Dr. Michelle Rodino-Colocino (she/her/hers; they/them/their) serves as Associate Professor of Media Studies in the Donald P. Bellisario College of Communications where they taught for 12 years. I am also affiliate faculty in Women’s, Gender, and Sexuality Studies and the Rock Ethics Institute in the College of Liberal Arts. I taught for three years as assistant professor at the University of Cincinnati before coming to Penn State. Inspired at a young age to understand systems of exploitation where very few people with a lot of wealth and political power take advantage of other people, nations, and regions, I seek truth and justice in all that I do. Therefore, my research, teaching, service, activism, and creative endeavors span feminist media and critical cultural studies, with special interest in labor, new media, and social movements. I am also learning critical race and ethnic studies, labor history, and queer studies and am integrating this into my research, teaching, service, activism, and creative works. My intention is to contribute to social justice and work with mindfulness and empathy.


Known as "Dr. MRC" to her students, I mentor present and former students by engaging with my graduate and undergraduate students as authors in academic articles, as research assistants, as teaching assistants, as members of the Penn State community engaged in efforts to end sexual harassment and assault, and as people I am humbled and delighted to work with and know! I enjoy teaching in the Honors College as well as required courses like Political Economy of Communications (COMM405), Media and Society (COMM100), Feminist Media Studies (graduate seminar), and I look forward to teaching some of our new courses in the Bellisario College including Introduction to Critical and Cultural Studies of Media (COMM305) and our new capstone version of COMM411 following my teaching release this winter (ironically called "Spring Semester"). Last winter ("Spring" 2019), I taught the Freshman Seminar that I designed, "Mindfulness for Media Studies Majors." I try to hold at least one set of office hours at a time convenient to alum who return to visit me. Please check back closer to Fall term, as I will post office hours on this page.


While at Penn State I have enjoyed financial support for my research. I look forward to working with colleagues in the interdisciplinary Humanities Institute (HI) this winter ("Spring" 2020) semester, when I will be writing my book manuscript Making Media Work: A Cultural History of New Media and Labor Management, 1910-2020, an historical and contemporary critique of relationships between media and work. Thanks to support from the Bellisario College and Outreach Penn State, Philadelphia, I have been able to conduct research and engage in applied social justice work for the past few summers with app-based drivers like folks working for Uber and Lyft. A survivor of sexual assault and harassment, I also work with other survivors to stop it and the patriarchal political economic, cultural, and media system that produces and is reinforced by it. I advise the student organization Survivors and Allies United. My published research on media and labor and media and sexual harassment and assault inform my collaborative work in teaching, service, and activism on campus and beyond. My research has been funded by the Smithsonian Institute, Wayne State University's Reuther Library, Penn State's Institute for Arts and Humanities (now Humanities Institute), and our own Bellisario College of Communications. In 2012, the Division of Critical and Cultural Studies of the National Communication Association honored my publication, “Geek Jeremiads: Speaking the Crisis of Job Loss by Opposing Offshored and H-1B Labor” (Communication and Critical/Cultural Studies, 9(1), 22-46, 2012), with the Article of the Year Award. I was awarded with the Deans' Excellence Award for Research and Creative Activity in 2014.


My articles have been published in such journals as Communication, Culture & Critique; Critical Studies in Media Communications; Democratic Communiqué; New Media & Society; and Feminist Media Studies, among others. I have published dozens of peer-reviewed and scholarly journal articles, book chapters, and essays. I have presented my research at international, national, and local conferences conducted by the Association of Internet Researchers, Console-ing Passions, the International Communication Association, the National Communication Association, Schreyer Honors College, and the Union for Democratic Communications. I serve on the editorial boards of four peer reviewed scholarly journals: Ada: A Journal of Gender, New Media and Technology (also a founding member); ICA's Communication, Culture & Critique, tripleC: Communication, Capitalism & Critique, and Women's Studies in Communication.


I now serve as Interim president of the Penn State chapter of the AAUP (American Association of University Professors) and would love to see more folks around our campuses involved in representing academic laborers and making our work more equitable. Join us! (email me at michelle@psu.edu for more info.)  I served as Chair of the National Communication Association's Division of Critical and Cultural Studies, which became the NCA's largest division in 2016 under my leadership. I have also served as Steering Committee Chair for the Union for Democratic Communications (UDC).


When the two years-long renovation of Comm faculty offices, collaborative workspaces and classrooms is complete, I look forward to returning to work amongst my Bellisario colleagues. To meet me during the renovation (scheduled through Summer 2020), please leave me a written schedule request in my mailbox in 115 Carnegie with your name and email address or email me at michelle@psu.edu with the subject heading “meeting, please?” Or come to my office hours (see top of bio).


Follow me on Twitter @rocofem; find me on Facebook and Instagram by my full name. Snapchat, srlsy? Ok, we can engage in mediated communication with bunny ear filters!

Updated, October 22, 2019


In the News


  • The Gig Economy: Workers and Media in the Age of Convergence (under contract with Routledge); co-edited with Brian Dolber, Chenjerai Kumanyika, Todd Wolfson. 
  • Rodino-Colocino, M (2019, April 30). “Uber’s $9billion IPO Rests on 80-Plus Hour Workweeks and a Lot of Waiting.” Salon. https://www.salon.com/2019/04/30/ubers-9-billion-ipo-rests-on-drivers-80-plus-hour-workweeks-and-a-lot-of-waiting_partner/
  • Rodino-Colocino, M. (2019). AltNCA Comes to UDC: How Should Academic Associations “Fight for Humanity”? Democratic Communiqué, 28(1), 63-64.
  • Rodino-Colocino, M. (2018). “Flexing Italian American Masculinity and the Diversity of Whiteness on Man Caves.” Women’s Studies in Communication.
  • Antunovic, D. and M. Rodino-Colocino (2018). “‘Thank You Mom’: A Feminist Analysis of P&G's Global Advertising Campaign.” In Kimberly Golombisky and Kristi Reshel (Eds.), What’s the Big Idea? Feminist Perspectives on Advertising (30 pp). Lanham, MD: Rowman and Littlefield.
  • Rodino-Colocino, M., L. deCarvalho, and A., Heresco.  (2018). “Retrofitting Neo-Orthodox Masculinities on Man Caves.” Television & New Media. DOI: 10.1177/1527476417709341
  • Rodino-Colocino, M., Beck, C., Braverman, S., Farley, E., Hamilton, M., Stump, E., & Weiss, C. (2018). “#ThisEndsHere: Ending Sexual Harassment and Assault at Penn State.” Communication, Culture and Critique.
  • Rodino-Colocino, M. (2018). “Me too, #MeToo: Countering Cruelty with Empathy.” Communication and Critical/Cultural Studies, 15(1), 96-100.
  • Rodino-Colocino, M. (2017). "Making Media Work: Turning to Labor Management in Communication Studies." International Journal of Communication, 11. http://ijoc.org/index.php/ijoc/article/view/4556/2026.
  • Rodino-Colocino, M., Niesen, S. Noble, C. Quail (2017). Professors and (M)Others: Smashing the “Maternal Wall” in the Academy. In Kirsti Cole, Holly Hassel (Eds.), Surviving Sexism in Academia: Strategies for Feminist Leadership (pp. 15). New York, NY: Routledge.
  • Rodino-Colocino, M. (2017). “Laboring Under the Digital Divide.” In Jianhua Yao (Ed.), Digital Labor in the Manufacturing and Service Industries. (pp. 43-70). The Commercial Press (in China).
  • Rodino-Colocino, M. (2016). Critical-Cultural Communication Activism Research Calls for Academic Solidarity. International Journal of Communication, 10, 10. http://ijoc.org/index.php/ijoc/article/view/6007/1753
  • Rodino-Colocino, Michelle, and Stephanie N. Berberick. (2015, October). “‘You Kind of Have to Bite the Bullet and do Bitch Work’: How Internships Teach Students to Unthink Exploitation in Public Relations." tripleC: Communication, Capitalism & Critique. Open Access Journal for a Global Sustainable Information Society 13.2 (2015): 486-500.
  • Rodino-Colocino, Michelle. (2015, October). Feminism’ as Ideology: Sarah Palin’s Anti-Feminist Feminism and Ideology Critique.” In C. Fuchs and V. Mosco (Eds.), Marx and the Political Economy of Media, Boston, MA: Brill/Haymarket. Chapter 10. (Reprint of essay in  tripleC: Communication, Capitalism, and Critique, 10(2), 457-473, Spring 2012. http://www.triple-c.at/index.php/tripleC/article/view/414
  • Rodino-Colocino, M. (2014). # YesAllWomen: Intersectional Mobilization Against Sexual Assault is Radical (Again). Feminist Media Studies, 14(6), 1090-1092.)
  • Rodino-Colocino, M. (2014). “The He-Cession: Why Feminists Should Rally for the End of White Supremacist Capitalist Patriarchy,” Feminist Media Studies, 14(2), 343-347.
  • Rodino-Colocino, M. (2013). “Communique 3.0 Working to ‘Change it." Democratic Communique, 26(1).
  • Rodino-Colocino, M. (2012). “Geek Jeremiads: Speaking the Crisis of Job Loss by Opposing Offshored and H-1B Labor.” Communication and Critical/Cultural Studies, 9(1), 22-46, http://www.tandfonline.com/doi/abs/10.1080/14791420.2011.645490#previewRodino-Colocino, M. (2012). (WInner of the Article of the Year Award, Critical-Cultural Sutides-NCA, 2012).
  • Rodino-Colocino, M. (2012). “Post-Welfare Mothers in Wi-Fi Zones: Dreams of (Im)mobile Privatization in a Neo-Post World.” Feminist Media Studies 12(4), 517-527, special issue on Women and   Mobile Intimacy, Larissa Hjorth and Sun Sun Lim (Eds). http://www.tandfonline.com/doi/abs/10.1080/14680777.2012.741868 (Top Paper Award, Feminist and Women's Studies Division, NCA 2012).
  • Rodino-Colocino, M. (2012). “Participant Activism: Exploring a Methodology for Scholar-Activists.” Communication, Culture & Critique 5(4), 541-562. http://onlinelibrary.wiley.com/doi/10.1111/j.1753-9137.2012.01140.x/full.
  • Rodino-Colocino, M. (2012). “Man Up, Woman Down: Mama Grizzlies and Anti-Feminist Feminism during the Year of the (Conservative) Woman and Beyond.” Women and Language, 35(1), 79-96special issue on Women and Electoral Politics, Mary Vavrus (Ed.).  http://www.womenandlanguage.org/wordpress/wp-content/uploads/2012/07/AbstractsSpring2012.pdf.


Michelle Rodino-Colocino
37 Greenberg Building *please do not send mail here; send mail to 115 Carnegie*
University Park, PA 16802