Ron Balasco

Balasco is director of business development for Physician’s Weekly. Previously, he was at Hearst Corp. for a decade, beginning with a stint at Redbook. Later, his role was expanded to executive director to include Good Housekeeping and O, the Oprah Magazine. Overall, he was responsible for managing multiple revenue streams across healthcare/wellness advertising, reaching an audience of over 40 million readers. With more than 30 years of experience in integrated media sales, Balasco has held senior sales/management roles at The New York Times Co., Rodale, Meredith Corp., Time Inc. and now Hearst Corp. In addition to his Penn State education, Balasco has participated in the Stamford Publishing Program, and coursework in media at New York University.