Stephanie Madden

Advertising/Public Relations

Stephanie Madden

Assistant Professor

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  • Public Relations
  • Public Interest Communication
  • Activism
  • Crisis Communication
  • Qualitative Methods
  • Social Media


  • Bachelor's: Vanderbilt University
  • Master's: University of Maryland
  • Ph.D.: University of Maryland



Dr. Stephanie Madden is an assistant professor of public relations and has a passion for advocacy and social justice issues. Her research focuses on the intersections between activism, risk and crisis communication, public safety, and social media.

Dr. Madden earned her B.A. in communication studies from Vanderbilt University and a M.A. in communication from the University of Maryland. She finished her Ph.D. at the University of Maryland in 2016, writing her dissertation on the development of an extended engagement approach to issues management that explored the gendered, intersectional, and emotional aspects of issues. This work seeks to better inform communicators how to develop more proactive communication strategies for handling sexual assault and other issues of gender-based violence and harassment.

Prior to pursuing her Ph.D., Dr. Madden was a full-time researcher at the National Consortium for the Study of Terrorism and Responses to Terrorism (START), a Department of Homeland Security Center of Excellence. During this time, she helped to develop a FEMA-accredited risk and crisis communication training and conducted research on FEMA's Wireless Emergency Alert system.

In the News


Madden, S. (2018). Engaging collaborative communities: Dialogue and campus sexual assault. Journal of Communication Management, 22(3), 296-308. doi:

Madden, S., Janoske, M., Winkler, R. B., & Harpole, Z. (2018). Who loves consent?: Social media and the culture jamming of Victoria’s Secret. Public Relations Inquiry, 7(2), 171-186. doi:

Liu, B. F., Egnoto, M., Wood, M. M., Bean, H., Sutton, J., Mileti, D. S., & Madden, S. (2017). Is a picture worth a thousand words? The effects of maps and warning messages on how publics respond to disaster information. Public Relations Review, 43(3), 493-506. doi:

Wood, M. M., Mileti, D. S., Bean, H., Liu, B. F., Sutton, J., & Madden, S. (2017). Milling and public warnings. Environment & Behavior, 50(5), 535-566. doi:

Madden, S. (2017). The clock is ticking: Temporal dynamics of campus emergency notifications. Journal of Contingencies and Crisis Management, 25(4), 370-375. doi: 10.1111/1468-5973.12162

Madden, S., Briones, R., Fraustino, J. D., & Janoske, M. L. (2016). Teaching, tweeting, and teleworking: Experiential and cross-institutional learning through social media. Communication Teacher, 30(4), 195-205. doi:

Madden, S., Janoske, M. L., & Briones, R. (2016). The double-edged crisis: Invisible Children’s social media response to the Kony 2012 campaign. Public Relations Review, 42(1), 38-48. doi:10.1016/j.pubrev.2015.10.002

Bean, H., Liu, B. F., Madden, S., Sutton, J., Wood, M., & Mileti, D. (2016). Disaster warnings in your pocket: How audiences interpret mobile alerts for an unfamiliar hazard. Journal of Contingencies and Crisis Management, 24(3), 136-147. doi: 10.1111/1468-5973.12108

Madden, S. (2015). Alerting a campus community: Emergency notification from a public’s perspective. Journal of Contingencies and Crisis Management, 23(4), 184-192. doi: 10.1111/1468-5973.12074

Bean, H., Sutton, J., Liu, B. F., Madden, S.., Wood, M., & Mileti, D. (2015). The study of mobile public warning messages: A research review and agenda. Review of Communication, 15(1), 60-80. doi: 10.1080/15358593.2015.1014402

Storie, L. K., Madden, S., & Liu, B. F. (2014). The death of bin Laden: How Russian and U.S. media frame counterterrorism. Public Relations Review, 40(3), 429-439. doi: 10.1016/j.pubrev.2014.01.009

Janoske, M. L., Liu, B. F., & Madden, S. (2013). Congress report: Experts’ recommendations on enacting best practices in risk and crisis communication. Journal of Contingencies and Crisis Management, 21(4), 231-235. doi: 10.1111/1468-5973.12031

Briones, R., Madden, S., & Janoske, M. L. (2013). Kony 2012: Invisible Children and the challenges of social media campaigning and digital activism. Journal of Current Issues in Media and Telecommunications, 5(3), 205-234.

Khakimova, L., Briones, R., Madden, S., & Campbell, T. (2011). The letting girls Glow! communication campaign: Methodological and conceptual lessons for segmenting teen publics. PRism, 8(2), 1-13.


Stephanie Madden
220 Carnegie Building