Yanan Wu

Student-PHD

Yanan Wu

Details

Biography

Yanan Wu earned her bachelor's degree in journalism from Bohai University in China, and her master's degree in strategic communication from Indiana University.

Wu's research focuses on public relations, especially corporate social responsibility (CSR) and corporate social advocacy (CSA). She is interested in investigating how CSR and CSA affect an organization's reputation and relationship management, how CSR and CSA influence audiences' attitude and behavior toward controversial sociopolitical issues, and what are effective strategies for organizations to deal with polarized social issues.

Beyond research, she loves music, hiking and traveling.

Contact

Yanan Wu
8 Carnegie Building
ykw5445@psu.edu