Yasemin Beykont was born and raised in Istanbul, Turkey. After earning two bachelor's degrees in European studies and public relations, she pursued her master's degree in media studies at the University of Wisconsin-Milwaukee. Throughout her master's, Beykont assisted in teaching Introduction to advertising and public relations. Her thesis analyzed the role of internet memes in branding and different copyright laws' impact on this practice. Beykont's research interests include digital media, new marketing, consumer communication and meme culture. In her free time, she enjoys traveling, watching anime and is always ready to try a new board game.
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