Despite Al Gore’s best efforts, recent experience has made it clear that statistics and scientific arguments are are not enough to convince consumers to be more “green.” So what can be done? Image and emotion may be more effective than facts and figures. Lee Ann Head is the research director for Shelton Group, the nation’s leading marketing communications agency entirely
focused in the sustainability and energy efficiency sectors. She will share insights gathered from years of consumer research, pertinent findings from the field of behavioral psychology and best practices gleaned through years of marketing energy-efficient and sustainable products.

A free public lecture and question-and-answer session with Phil Galewitz of Kaiser Health Network.

A free public panel discussion with public relations experts who deal with crisis and news-making situations every day. Panelists are: James E. Lukaszewski, president of The Lukaszewski Group, a Division of Risdall Public Relations, a well-respected firm with abundant experience in crisis communications; Genaro Armas, who has covered breaking and ongoing national news stories for The Associated Press; and Steve Manuel, a senior lecturer in the Department of Public Relations at Penn State who previously served as a public affairs officer for the Office of the Secretary of Defense and as a Marine Corps spokesman.