Media Effects Research Lab Research Archive All Research Categories Communication Technology Privacy Self-Esteem and Body Satisfaction Information Seeking Personalization and Customization Interactivity and Persuasion Web Advertising Social Media Uses and gratifications Psychophysiology Source Credibility Internet Use Gaming Immersion Emotion and Video Games Race, Gender, and Stereotypes Computer-Mediated Communication Self-Esteem and Body Satisfaction Avatars and Online Agents Entertainment Persuasion Social Influence Student Publication Category: Personalization and Customization Communication Technology Personalization and Customization Interactivity and Persuasion Tailoring your AI friend: Effects of customization on users’ interaction with companion chatbots Communication Technology Personalization and Customization The impact of anthropomorphic cues on personalized health assessment users’ privacy concern and intention to disclose personal information Communication Technology Personalization and Customization Interrupting entertainment online: Content customization and online television platforms Communication Technology Personalization and Customization Uniqueness and condom use attitudes: A study evaluation the effectiveness of tailored vs. non-tailored safe sex messages Communication Technology Personalization and Customization Effects of trait media multitasking on dual-task performance Communication Technology Personalization and Customization Understanding the sources and bandwagon effects in blog communities Communication Technology Personalization and Customization Who are these power users anyway? Building a psychological profile Communication Technology Personalization and Customization If you build it, they will come – or will they? Need for uniqueness and need for control as psychological predictors of customization Communication Technology Personalization and Customization Do we trust crowd or system? Effects of personalization and bandwagon cues on users' perceptions in restaurant review web site Communication Technology Personalization and Customization Is it Tailoring or is it Agency? Unpacking the Psychological Appeal of Customized News Communication Technology Personalization and Customization Attitudes toward personalized content: An experimental investigation of the psychological effects of customized web portals
