Media Effects Research Lab Research Archive All Research Categories Communication Technology Privacy Self-Esteem and Body Satisfaction Information Seeking Personalization and Customization Interactivity and Persuasion Web Advertising Social Media Uses and gratifications Psychophysiology Source Credibility Internet Use Gaming Immersion Emotion and Video Games Race, Gender, and Stereotypes Computer-Mediated Communication Self-Esteem and Body Satisfaction Avatars and Online Agents Entertainment Persuasion Social Influence Student Publication Category: Communication Technology Personalization and Customization If you build it, they will come – or will they? Need for uniqueness and need for control as psychological predictors of customization Communication Technology Personalization and Customization Do we trust crowd or system? Effects of personalization and bandwagon cues on users' perceptions in restaurant review web site Gaming Avatars and Online Agents Student Publication Me, Myself, and My Avatar: The effects of Avatar on SNW (Social Networking) Users’ Attitude toward Website, Ad, and PSA Communication Technology Personalization and Customization Is it Tailoring or is it Agency? Unpacking the Psychological Appeal of Customized News Communication Technology Interactivity and Persuasion Using 3-d Visualization in a Fitness Center Website: The Role of Modality and Source Interactivity Communication Technology Personalization and Customization Attitudes toward personalized content: An experimental investigation of the psychological effects of customized web portals Newer Research
