Blog Archive for Advice Category
March 26, 2018
Good evening, everyone.
I’m Bill Nielsen and it is my great privilege to chair the advisory board of the Arthur W. Page Center for Integrity in Public Communication.
Together with Marie Hardin, dean of the College of Communications at Penn State, whom you will meet in a moment, we are delighted to welcome you. We believe this… More
November 7, 2017
By Sarah Vlazny, Page Center intern
Gary Sheffer is a senior corporate strategist at Weber Shandwick, where he advises on “high-level” corporate, executive reputation and engagement, government and cultural issues. Sheffer joined the Page Center advisory board last fall.
Prior to his role at Weber Shandwick, Sheffer was the head of global communications and public affairs at… More
January 25, 2017
By Tom Martin, former vice president of communications at ITT and FedEx, current executive-in-residence at the College of Charleston and Page Center advisory board member
It seems that barely a week goes by without another major corporate scandal capturing our collective attention. The latest headline grabber was Wells Fargo. The megabank admitted to falsely creating or applying for… More
January 24, 2017
By Denise Bortree, director of the Page Center and associate professor of advertising/public relations
This weekend we watched as the White House spokesman presented misinformation and then reprimanded the media for reporting facts. This comes on the heels of backlash over fake news in social media that has raised skepticism and created confusion in the public. I… More
December 3, 2015
With around 150 attendees, many of them advertising/public relations students, Lewis Goldstein’s presentation was multi-faceted. He shared his path to promoting a healthy lifestyle for a company he believes in and gave many examples (ads, videos, social media campaigns) on how he does it.
Goldstein, the vice president of branding at Organic Valley, was the Page Center’s… More
October 28, 2015
By Justin Walden, assistant professor at North Dakota State University
In the ideal world, cultivating brand support among employees should be a straightforward process for organizations.
If you treat your employees right and help them feel engaged at work, they should be inclined to show support for your organization through their online and offline social networks.
… More