Blog Archive for Advocacy Communications Category

Ioana A. Coman and Rosalynn Vasquez

Research in Progress: What happens when organizations don’t listen?

July 21, 2020

By Ioana A. Coman, Texas Tech University, and Rosalynn Vasquez, Boston University

On Sept. 19, 2019, Amazon CEO Jeff Bezos announced the company’s first corporate pledge to fight climate change. However, for many employees, including those representing the Amazon Employees for Climate Justice, this was not enough. Nearly 3,000 Amazon employees walked out of Amazon’s headquarters the next… More

Soyoon Kim & Queenie J. Li

Research in Progress: Can digital gaming help promote mental health?

October 10, 2019

By Soyoon Kim & Queenie J. Li, University of Miami

College means a time of freedom and time to explore the future with excitement. However, the transition into college also means a time of intense challenge to students’ mental health. The significant challenge brings many college students overwhelming anxiety and unbearable depression.

The ongoing crisis in colleges… More

Research in Progress: How and when should corporations engage in social issues?

October 9, 2019

By Lucinda Austin, University of North Carolina at Chapel Hill, and Barbara Miller Gaither, Elon University

Should companies take a stand on social issues? What about when these issues are contentious and corporate stakeholders are divided on the topic?

The last few years have included numerous examples of corporate and CEO advocacy on divisive social-political issues including support… More

Brooke W. McKeever, Robert McKeever, Minhee Choi

Research in Progress: Construction and validation of new scales for advocacy and activism

September 10, 2019

By Brooke W. McKeever, Robert McKeever, Minhee Choi, University of South Carolina

Advocacy and activism play significant roles in the success of many types of organizations, and the study of these concepts has gained increased prominence within communications and public relations research.

While advocacy and activism have been defined and examined by focusing on strategic communication strategies… More