Blog Archive for Corporate Social Responsibility Category

Nicole O’Donnell and Yanni Ma

Research in Progress: How can corporations support environmental justice authentically?

June 8, 2021

By Nicole O’Donnell, Virginia Commonwealth University and Yanni Ma, Oregon State University

Activists have been working for decades to draw attention to environmental injustices that disproportionately affect poor and minority communities. With support from the Page Center, our research team is working on a project that aims to understand how corporations can authentically support environmental justice causes… More

Alan Abitbol and Matthew VanDyke

Research In Progress: The presence and effects of self-transcendent content in CSA messaging

June 1, 2021

By Alan Abitbol, University of Dayton and Matthew VanDyke, University of Alabama

In 2018, Nike launched its 30th anniversary “Just Do It” campaign featuring polarizing former NFL quarterback Colin Kaepernick as the main spokesperson. The main message of the campaign was “Believe in something even if it means sacrificing everything.” Reaction toward the campaign was divisive, with those… More

Ioana A. Coman and Rosalynn Vasquez

Research in Progress: What happens when organizations don’t listen?

July 21, 2020

By Ioana A. Coman, Texas Tech University, and Rosalynn Vasquez, Boston University

On Sept. 19, 2019, Amazon CEO Jeff Bezos announced the company’s first corporate pledge to fight climate change. However, for many employees, including those representing the Amazon Employees for Climate Justice, this was not enough. Nearly 3,000 Amazon employees walked out of Amazon’s headquarters the next… More

Research in Progress: How and when should corporations engage in social issues?

October 9, 2019

By Lucinda Austin, University of North Carolina at Chapel Hill, and Barbara Miller Gaither, Elon University

Should companies take a stand on social issues? What about when these issues are contentious and corporate stakeholders are divided on the topic?

The last few years have included numerous examples of corporate and CEO advocacy on divisive social-political issues including support… More

Lewen Wei, Penn State Ph.D. student

Research in Progress: Mitigating skeptical perceptions of green CSR initiatives in crisis situations

July 26, 2019

By Lewen Wei, Penn State Ph.D. student

Environmentally-focused corporate social responsibility (CSR) helps to create and maintain a favorable corporate image as it appeals to stakeholders and publics who appreciate efforts in environmental protection and sustainable operations.

Despite those promising benefits, using such CSR in a corporate crisis can subject companies to undesirable suspicion as people are… More