By Holly Overton, associate professor at the University of South Carolina
Is corporate social advocacy (CSA) the new corporate social responsibility (CSR)? Do stakeholder expectations vary for companies’ CSR vs. CSA efforts and how they should communicate about them? Do company motives matter any more or less for CSR or CSA?
By Ioana A. Coman, Texas Tech University, and Rosalynn Vasquez, Boston University
On Sept. 19, 2019, Amazon CEO Jeff Bezos announced the company’s first corporate pledge to fight climate change. However, for many employees, including those representing the Amazon Employees for Climate Justice, this was not enough. Nearly 3,000 Amazon employees walked out of Amazon’s headquarters the next… More
Environmentally-focused corporate social responsibility (CSR) helps to create and maintain a favorable corporate image as it appeals to stakeholders and publics who appreciate efforts in environmental protection and sustainable operations.
Despite those promising benefits, using such CSR in a corporate crisis can subject companies to undesirable suspicion as people are… More
To this day, you can be fired for identifying as LGBTQ in over 30 U.S. states. Research shows that to enhance trust in conversations, organizations should first understand and acknowledge their publics, and then implement policies and procedures.
With funding from the Arthur W. Page Center, Erica Ciszek, assistant professor at… More
By Yi-Ru Regina Chen, HKBU; Ben Boyd, president of practices, sectors and offerings at Edelman Public Relations; Don Stacks, professor at the University of Miami; Ansgar Zerfass, professor at the University of Leipzig; Chun-Ju Flora Hung-Baesecke, senior lecturer at Massey University; and Shannon Bowen, professor at the University of South Carolina
Coined by Porter and Kramer at Harvard University,… More