By Stevie Berberick, post-defense doctoral candidate at Penn State
Mainstream media obscures a number of topics that are of import for transgender individuals, leaving them and their allies at a loss when it comes to finding answers to questions. According to research I recently conducted, independent transgender YouTube vloggers illustrate that for strategic communication practitioners social media matters.
By Marlene S. Neill, Baylor University, and Nancy Weaver, The Cosmopolitan of Las Vegas
The majority of millennial public relations practitioners indicated they did not feel prepared to provide ethics counsel, and surprisingly did not even expect to face ethical dilemmas, according to survey research conducted with newer members of the Public Relations Society of America.
By Rebecca McEntee, South Dakota State University; Renita Coleman, University of Texas; and Carolyn Yaschur, Augustana College.
Professionals charged with communicating for non-profit and social movement organizations have a special obligation to promote the greater good. They have been called “moral visionaries,” tasked with serving as moral educators.
In order to help these communicators achieve this goal,… More
By Yan Jin, University of Georgia; Shelley Spector, Spector & Associates and the Museum of Public Relations; Bryan Reber, University of Georgia; and Lucinda Austin, University of North Carolina
Corporate communication is often overlooked from a historical perspective. We fail to examine the foundational wisdom of those who created the discipline. The mastery of these pioneers remains a… More
By Anthony Olorunnisola, Pennsylvania State University, and Akshaya Sreenivasan, Texas A&M University
Popularly referred to as the “champion of the disadvantaged,” the Comprehensive High School Aiyetoro in Ogun State in southwest Nigeria was one of the first schools established after independence. The school boasts a strong alumni that includes high ranking government officials and businessmen. Today, according to… More
By J. Suzanne Horsley, the University of Alabama, and Jill M. Bode, Designed Write Public Relations
Imagine you are a new communications professional who is suddenly tasked with delivering vital public information after a tornado has destroyed your town.
You likely have had academic or on-the-job training in crisis and disaster communication, and know the protocols needed… More
