Blog Archive for Social Media Category

Tarleton Research - Social Media

Attention social media managers! Stakeholders expect you to listen

August 27, 2021

By Sarah Maben and Chris Gearhart, Tarleton State University

Truly listening to stakeholders in social media, and not just surveilling them for marketing preferences and trends, requires proof of listening. That means putting listening into action through a response such as a like, reply, favorite, heart, gif, or emoji.

Social media opened organizations up to two-way communication… More

Hao Xu, Jisu Huh, and Hyejoon Rim, University of Minnesota-Twin Cities

Research in Progress: Companies getting political and the influence on CSA public relations

June 16, 2021

By Hao Xu, Jisu Huh, and Hyejoon Rim, University of Minnesota-Twin Cities

In today’s increasingly polarized political environment, a growing number of companies are taking a stance on controversial sociopolitical topics or public policy issues that their stakeholders care about. This includes issues like same-sex marriage, gun control, racial equality, immigration and transgender bathroom policies.

Companies, however,… More

Research on MeToo hashtag

What makes social movement campaigns like #MeToo go viral?

March 18, 2021

By Yen-I Lee, Washington State University; Xuerong Lu, University of Georgia; and
Yan Jin, University of Georgia

Narratives, as powerful approaches to storytelling, have exerted strong influences in driving public discourse about social issues. Various stakeholders, either directly experiencing an event or observing how the event evolves, are able to create their own narratives and contribute to… More

Stephanie Madden - Senior Research Fellow

It’s easier than ever to bring the Page Center Awards into your classroom

February 4, 2021

One of the many challenges of being a university-level educator during the COVID-19 pandemic is watching our prepared and motivated students face an uncertain professional future. While canceled internships and potentially lackluster job prospects are a very real challenge, one opportunity provided by our Zoom-based reality is the enhanced access available to professional events that were once financially or… More