By Sarah Maben and Chris Gearhart, Tarleton State University
Truly listening to stakeholders in social media, and not just surveilling them for marketing preferences and trends, requires proof of listening. That means putting listening into action through a response such as a like, reply, favorite, heart, gif, or emoji.
Social media opened organizations up to two-way communication… More
By Hao Xu, Jisu Huh, and Hyejoon Rim, University of Minnesota-Twin Cities
In today’s increasingly polarized political environment, a growing number of companies are taking a stance on controversial sociopolitical topics or public policy issues that their stakeholders care about. This includes issues like same-sex marriage, gun control, racial equality, immigration and transgender bathroom policies.
By Yen-I Lee, Washington State University; Xuerong Lu, University of Georgia; and Yan Jin, University of Georgia
Narratives, as powerful approaches to storytelling, have exerted strong influences in driving public discourse about social issues. Various stakeholders, either directly experiencing an event or observing how the event evolves, are able to create their own narratives and contribute to… More
One of the many challenges of being a university-level educator during the COVID-19 pandemic is watching our prepared and motivated students face an uncertain professional future. While canceled internships and potentially lackluster job prospects are a very real challenge, one opportunity provided by our Zoom-based reality is the enhanced access available to professional events that were once financially or… More
Nonprofit organizations have always done their best to try to convince stakeholders of the importance of an issue as a “problem” that can and should be solved. They seek to explain how their cause(s) or mission is an effective way to combat the problem and to advocate or promote specific actions that can improve the situation.