Blog Archive for Social Media Category

Fan Yang and Holly Hott

Understanding corporate misinformation and the spread of environmental issues on social media

May 28, 2020

By Fan Yang, University at Albany, SUNY, and Holly Overton, University of South Carolina

Why do people share misinformation, especially when they know it may not be true? How do companies’ efforts to combat misinformation impact individuals’ trust in media sources?

We conducted a series of studies about the psychology behind the spread of misinformation about environmental… More

Jessica Myrick, Pennsylvania State University

Research in Progress: The effects of consuming science narratives via social media

August 12, 2019

By Jessica Myrick, Pennsylvania State University

People like stories. More than we even realize, we organize our societies and daily lives around narratives. We feel more comfortable when we know the background plot before being presented with a new crucial bit of information. Stories tend to stick with us longer, too, whereas bullet point lists of facts can… More

Yen-I Lee,Xuerong Lu, Yan Jin, University of Georgia

Research in Progress: What made #MeToo go viral on social media?

July 15, 2019

By Yen-I Lee, Washington State University; Xuerong Lu, University of Georgia doctoral student; Yan Jin, University of Georgia

#MeToo, the most impactful social movement campaign in recent memory, has spread around the world through social media. One of the key questions is what makes social movement messages, like #MeToo, go viral in the increasingly complex and competitive social… More