November 16, 2023 • Jonathan McVerry

Artificial intelligence is finding a role in nearly every major industry. Human resources is no different. Two scholars are leading a project that will help companies become more transparent about using AI in their hiring practices. The project will not only gauge how people feel about AI, but will also help build trust between companies and stakeholders about how hiring is done. First-time Page Center scholar Ying Xiong and two-time scholar Joon Kyoung Kim, faculty members at the… More

November 6, 2023 • Jonathan McVerry

Look up information about the Cayman Islands, and you can expect to see advertising about the vacation spot to show up in your Facebook feed. For most consumers, that kind of personalized advertising is not new. However, new algorithms powered by artificial intelligence and the use of data harvesting has changed the landscape. Scholars Joon Soo Lim, Syracuse University; Chunsik Lee and Junga Kim, University of North Florida; and Donghee Shin, Texas Tech University, are leading a project that… More

October 24, 2023

Call for Book Chapter Proposals —
Methods for the Marginalized: Reaching and Researching Vulnerable Populations

Editors: Brian G. Smith, Ph.D. Brigham Young University and Staci B. Smith, Ph.D., Utah Valley University

Authors are invited to contribute chapter proposals to an upcoming edited collection on methodological considerations when researching or working with marginalized and vulnerable populations: Methods for the Marginalized: Reaching and Researching Vulnerable Populations.

The book’s chapters will explore the challenges, issues, and imperatives of working… More

October 6, 2023 • Jonathan McVerry

As the capabilities of artificial intelligence continue to increase, corporate use of AI and its ability to analyze data deserve a serious examination. Specifically, how are companies using AI to make decisions and drive business? As AI evolves, how can communicators continue its use in an ethical manner? Scholars Won-Ki Moon, University of Florida, and Sangwook Lee, Penn State, are leading a study to help discern what makes certain AI use ethical or unethical. Current literature on the… More

September 28, 2023 • Jonathan McVerry

Ejae Lee has her eye on authenticity. Specifically, the recent Ph.D. graduate and adjunct professor at Indiana University is interested in how companies in different countries can maintain authenticity among customers, employees and other stakeholders. And if these groups see the company as inauthentic, why? Lee is also interested in learning about authenticity in leadership and communication when it comes to emerging social initiatives. She focuses her work on authenticity in the public relations context as well, which led… More

September 26, 2023 • Jonathan McVerry

Purpose-driven organizations benefit from maintaining values that seek to resolve societal issues. A team of Page Center scholars noted a remarkable lack of direction in how public relations can contribute to developing this corporate purpose. Page Center scholars Flora Hung-Baesecke and Maureen Taylor from the University of Technology Sydney and Yi-Ru Regina Chen from Hong Kong Baptist University are leading a study that will explore public relations’ role in developing purpose-driven organizations. They will do this by examining how… More