In today’s polarized world, corporate sustainability has become more than just a buzzword; it has become an essential aspect of a corporation’s identity and success. As many corporations show an increasing commitment to a more sustainable behavior, media and public expectations about a corporation's sustainability efforts and operations have increased.
By Virginia Harrison, Clemson University, and Rosalynn Vasquez, Baylor University
As the public’s environmental consciousness grows, more organizations are advocating for a sustainable future. Over the years, the climate crisis has gained momentum from various leaders and influencers, such as scientists, celebrities, religious leaders and corporations.
Sports organizations also have a unique power, position, and responsibility to… More
If you’ve read the Page Center blog the past couple months (or any news outlet, really), it’ll be no surprise to hear that artificial intelligence technology has affected every inch of public communication. Corporate social responsibility (CSR) – an expectation that companies engage in responsible activities that contribute to community, the environment, and society – is no different. First-time… More
A wealth of research has focused on prosocial communication’s effect on the behavior of publics and stakeholders. There are also studies on prosocial’s influence on civic discourse. However, there is a lack of research on how prosocial communication can alter one of the key ingredients to improving social conditions and solving social problems – policy. For their Page Center… More
It’s become common for companies to take stands on social issues. But what about the leaders who decide what stances to take? And how does their decision relate to their employees? Young Kim and Katharine Miller from Marquette University are leading two studies to learn the effects of CEO activism on company stakeholders, particularly employees. The first-time Page Center… More
A team of Page Center scholars is taking a global look at prosocial communication, particularly the role of public relations in helping international organizations implement initiatives based on stakeholder needs and cultural values. Scholars Luke Capizzo, University of Missouri; Jeannette Iannacone, University of Tennessee Knoxville; and Drew T. Ashby-King, East Carolina University, hope to expand the literature that, to… More
