Blog Archive for Media Category

Ruoxu Wang, Denise Bortree, Anli Xiao

Native advertising may create negative perceptions of media outlets

April 18, 2016

Authors pictured: Ruoxu Wang, Denise Bortree, and Anli Xiao. Not pictured: Mu Wu, Yan Huang, Ruobing Li and Fan Yang

Native advertising, often known as sponsored content or promoted posts, is showing up all over the Internet. Users may expect native advertising on sites like Facebook and Buzzfeed, but a discussion has emerged among those in the public relations… More

Daniela Dimitrova, Emel Ozdora, and Colleen Connolly-Ahern

Research identifies differences in how overseas newspapers frame refugee crisis

January 7, 2016

This blog post is the first in a series highlighting research from the Page Center's Refugee Communication Project and call for research on the refugee crisis occurring across the globe. We will feature projects from this call in the blog throughout the month of January.

By Daniela Dimitrova, Iowa State University, Emel Ozdora, University of Bilkent and Colleen Connolly-Ahern,… More

Marcia DiStaso

Page senior research fellow earns public relations accreditation

October 16, 2015

From Penn State News

Page Center senior research fellow and associate professor of advertising/public relations Marcia DiStaso has successfully completed the examination for Accreditation in Public Relations, entitling her to use the APR professional designation.

The announcement was made by the Universal Accreditation Board (UAB), a consortium of nine professional communication organizations that directs the competency… More

Eun Go, graduate student at The Pennsylvania State University

Research to reveal best ways to communicate CSR

August 27, 2015

By Eun Go, Penn State graduate student

My research funded by the Arthur W. Page Center for Integrity in Public Communication intends to explore what kinds of corporate social responsibility (CSR) activities an organization should choose and how to communicate CSR through media. Organizations are increasingly engaging in, and publicizing, myriad CSR activities. However, it is questionable whether… More

Lucinda Austin and Yan Jin

Improving media relationships in times of organizational crisis

July 22, 2015

Our research funded by the Arthur W. Page Center for Integrity in Public Communication at Penn State suggests that public relations professionals can enhance media relationships in times of crisis through providing more complete, timely and accurate information to media professionals.

Through 40 in-depth interviews with media professionals (i.e., reporters, journalists, bloggers, etc.), we examined how these professionals… More