A cross-institutional team of Page Center scholars is studying corporate advocacy initiatives that will help build a model for companies to effectively and ethically communicate geopolitical issues. Their two-part study will examine social media communication from Fortunate 500 companies in the United States to learn how these corporations approach controversial global topics – in this case, the Russian invasion… More
Today’s corporations are expected to have a response for the climate crisis. There is not, however, a clear framework for how to do that, especially given the drastic differences among major corporations. They serve different stakeholders, enact different mission statements and require different (if any) natural resources to operate. Scholars Shupei Yuan, associate professor at Northern Illinois University, and… More
Companies making socially conscious decisions and sharing prosocial messaging has become a big part of business. Scholar Duli Shi, assistant professor at New Mexico State University, focuses her research on these corporate communication strategies. She says organizations can help people, especially marginalized groups, through their prosocial tactics. Her work aims to fine-tune the ways for-profit entities can do that.… More
Page Center scholar Nicole O’Donnell, assistant professor at Washington State University, studies the relationship between role models and the people they inspire. She has a particular interest in the health and prosocial behaviors of both groups. O’Donnell has conducted several studies in this area, including one funded by the Page Center in 2021 that viewed CEOs as… More
As CSA is inherently controversial, determining how companies can communicate with people who oppose their stance on the issue is critical for companies to strategically orient their CSA efforts. As part of our grant from the. Page Center, we launched two studies directed… More
The 2023 Edelman Trust Barometers reports that 53% of globally surveyed consumers believe their countries are more divided today than ever before and report an increasing lack of trust in government and nongovernmental entities.
In fact, they reported that businesses are currently… More
