While government public relations practitioners are constantly challenged by poor public trust, we have limited knowledge about how to foster organization-public relationships (OPR) in the public sector. Building and sustaining quality relationships with diverse publics presents distinct difficulties for government entities as compared to their… More
Social media influencers are gaining in popularity and in influence. Patient influence is a strategic practice used by pharmaceutical marketers to engage directly with consumers. It reflects the patient-centered approach to healthcare… More
This study emerged from a curiosity in discovering how ethics of care can be integrated within an organization’s crisis responses, especially in its communication. With the support of the Page Center, we conducted fieldwork in Bali, Indonesia to examine… More
What does it mean to practice servant leadership and to genuinely care about employees? We examined these very issues through in-depth interviews with 32 public relations leaders, which were conducted during the COVID-19 pandemic. The study is published in Public Relations Inquiry and… More
Research has shown that consumers expect companies to take a stand on sociopolitical issues. Yet, more and more, it seems that when they do, consumer reactions can be visceral and swift (both in favor and against). So, why do consumers often have such a… More
Most Americans expect companies to take a stance on hot-button issues; how and when firms should respond becomes the next burning question. We argued that audience expectations and perception of authenticity should be the center of consideration… More
