July 25, 2019

By Juliana Fernandes and Weiting Tao, University of Miami, and Yi Grace Ji, Virginia Commonwealth University

Repetition permeates our lives. Every day we are exposed to numerous stimuli that are repeated multiple times.

Just think about your news consumption routine. You open your Facebook page and there is a news story about an important sociopolitical issue. You… More

July 15, 2019

By Yen-I Lee, Washington State University; Xuerong Lu, University of Georgia doctoral student; Yan Jin, University of Georgia

#MeToo, the most impactful social movement campaign in recent memory, has spread around the world through social media. One of the key questions is what makes social movement messages, like #MeToo, go viral in the increasingly complex and competitive social… More

April 8, 2019

By Jeanine Guidry, Marcus Messner and Jay Adams, Virginia Commonwealth University

While the United States has long been considered a nation of immigrants, the issue of immigration has become more contentious by the day in the past few years.

Whether the issue is limiting travel from specific nations in the Middle East and Africa, building a wall… More

April 2, 2019

By Yeonsoo Kim, James Madison University

What are the best ways to communicate corporate social responsibility (CSR) through social media? Is it simply providing information about what your company is doing to contribute to society? What if social media users begin to ask questions or make comments about CSR programs? How do companies react to consumers’ comments or… More

January 22, 2019

By Hilary Fussell Sisco, Quinnipiac University

As professional communicators we use social media to capture the attention of influencers, media and the public. Through this information-sharing process, we build varying levels of relationships with family or friends (micro), an entire organization (meso) or society at large (macro).

Social capital is the capacity for an organization to use… More

October 15, 2018

By Christopher M. Cox, Christopher Newport University

When considering ways to identify and discourage the spread of fake news online, the conversation inevitably turns toward the role of social media algorithms, bots and other automated technologies that obscure the distinctions between verifiable journalism and questionable information.

As we see with the ongoing dilemma of fake news on Facebook,… More