Blog Archive for Stakeholder Engagement Category
October 11, 2022
By Hayoung Sally Lim, University of Oregon; E. Ciszek, University of Texas at Austin; and Won-Ki Moon, University of Florida
As soon as June 1 hits, numerous brands change their logos to rainbows.
Companies launch Pride-themed products and campaigns showing their support for LGBTQ+ communities. Surprisingly, it has been only two decades since companies pulled their ads… More
October 4, 2022
By E. Ciszek, University of Texas at Austin
(Co-authors Sally Hayoung Lim, University of Oregon and Won-Ki Moon, University of Florida)
Mindlessly scrolling through my Instagram feed early one morning in June, I stumbled upon a targeted Pride advertisement for Skittles, a multicolored fruit-flavored candy. Full disclosure: I’m indifferent about this candy and the brand.
But… More
September 12, 2022
By April Yue, University of Connecticut, and Justin Walden, North Dakota State University
It feels like change is everywhere these days.
Economic shifts, environmental concerns, social change, and new health issues such as monkeypox and emerging Coronavirus variants have forced organizations to engage in a seemingly constant process of change management.
This, of course, has crucial… More
September 7, 2022
By Taylor S. Voges (doctoral student), University of Georgia; Yan Jin, University of Georgia; and Shelley Spector, Museum of Public Relations
The United States, very fortunately, houses many different cultures and peoples and, in recent years, people have spoken up on the importance of having and hearing these different voices.
Becoming attuned to voices different from a… More
August 9, 2022
By Juan Liu and Lingling Zhang, Towson University
Since the introduction of the United Nations Sustainable Development Goals (SDGs) in 2015, corporations have been using the goals as a guideline for disseminating and communicating their corporate sustainability agendas. Sustainable development when integrated by the organization is called corporate sustainability and is composed of three dimensions:
July 19, 2022
By Chris Skurka, Penn State University, Helen Joo and Rainer Romero-Canyas, Environmental Defense Fund
It should come as no surprise that air pollution is bad for public health and well-being. Globally, air pollution accounts for over 6 million premature deaths related to heart disease, stroke, lung cancer and chronic obstructive pulmonary disease. Children in particular are vulnerable to… More