In today’s polarized world, corporate sustainability has become more than just a buzzword; it has become an essential aspect of a corporation’s identity and success. As many corporations show an increasing commitment to a more sustainable behavior, media and public expectations about a corporation's sustainability efforts and operations have increased.
By Weiting Tao, University of Miami; Juliana Fernandes, University of Florida; and Yi Grace Ji, Boston University
In the current political and saturated media environment, people are constantly exposed to messages on controversial sociopolitical issues such as immigration, LGBTQ rights, climate change and racial tension.
These messages can appear in different formats such as a story describing… More
By Luke Capizzo, University of Missouri, and Andrea Martinez Gonzalez, James Madison University
Especially in a society with eroding trust in institutions, “authenticity” is a buzzword, an ever-present social media aspiration, and a key mindset for strategic communicators.
As expectations for organizations to engage in social issues have increased, it’s no longer enough to simply take public… More
It’s a near certainty that you have a social media account and/or have made an online purchase in your lifetime. But how certain are you about how those companies store or use your data? Sure, you clicked the “Terms and Conditions” button, but do you know if the company might use your data for digital analytics? To develop artificial… More
If you’ve read the Page Center blog the past couple months (or any news outlet, really), it’ll be no surprise to hear that artificial intelligence technology has affected every inch of public communication. Corporate social responsibility (CSR) – an expectation that companies engage in responsible activities that contribute to community, the environment, and society – is no different. First-time… More
For as long as businesses with employees have been around, there has been some form of internal organizational listening. But over the years, things change, and businesses need to adapt to ensure their employees feel heard and respected. Page Center scholars Yuan Wang, City University of Hong Kong, and Rita Linjuan Men, University of Florida, are leading a project… More
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