The infiltration of artificial intelligence into nearly all aspects of business may mean new responsibilities for public relations practitioners. Page Center scholars I-Huei Cheng, National Chengchi University; Karla Gower, University of Alabama; and Seow Ting Lee, University of Colorado Boulder, are leading a project that will help reveal some of those responsibilities. The project will also learn how practitioners… More
Artificial intelligence is finding a role in nearly every major industry. Human resources is no different. Two scholars are leading a project that will help companies become more transparent about using AI in their hiring practices. The project will not only gauge how people feel about AI, but will also help build trust between companies and stakeholders about how… More
Look up information about the Cayman Islands, and you can expect to see advertising about the vacation spot to show up in your Facebook feed. For most consumers, that kind of personalized advertising is not new. However, new algorithms powered by artificial intelligence and the use of data harvesting has changed the landscape. Scholars Joon Soo Lim, Syracuse University;… More
Call for Book Chapter Proposals — Methods for the Marginalized: Reaching and Researching Vulnerable Populations
Editors: Brian G. Smith, Ph.D. Brigham Young University and Staci B. Smith, Ph.D., Utah Valley University
Authors are invited to contribute chapter proposals to an upcoming edited collection on methodological considerations when researching or working with marginalized and vulnerable populations: Methods for… More
Purpose-driven organizations benefit from maintaining values that seek to resolve societal issues. A team of Page Center scholars noted a remarkable lack of direction in how public relations can contribute to developing this corporate purpose. Page Center scholars Flora Hung-Baesecke and Maureen Taylor from the University of Technology Sydney and Yi-Ru Regina Chen from Hong Kong Baptist University are… More
A wealth of research has focused on prosocial communication’s effect on the behavior of publics and stakeholders. There are also studies on prosocial’s influence on civic discourse. However, there is a lack of research on how prosocial communication can alter one of the key ingredients to improving social conditions and solving social problems – policy. For their Page Center… More
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