Blog Archive for Research Category

Young Kim and Katharine Miller

Effects of CEO activism on employee prosocial behavior – Scholar Q&A

September 5, 2023

It’s become common for companies to take stands on social issues. But what about the leaders who decide what stances to take? And how does their decision relate to their employees? Young Kim and Katharine Miller from Marquette University are leading two studies to learn the effects of CEO activism on company stakeholders, particularly employees. The first-time Page Center… More

Capizzo Team

Prosocial communication goes global – Scholar Q&A

August 21, 2023

A team of Page Center scholars is taking a global look at prosocial communication, particularly the role of public relations in helping international organizations implement initiatives based on stakeholder needs and cultural values. Scholars Luke Capizzo, University of Missouri; Jeannette Iannacone, University of Tennessee Knoxville; and Drew T. Ashby-King, East Carolina University, hope to expand the literature that, to… More

Yen-I Lee

Motivating prosocial behavior with the power of influencers – Scholar Q&A with Yen-I Lee

August 7, 2023

Generation Z suffers from mental illness more than any other age group, according to the National Institutes of Mental Health, even more so since the COVID-19 pandemic. Research says that influencers have the power to reach this age group through social media. They can connect to their followers and potentially raise awareness of important topics, like mental health issues.… More

Sisi QA

Building a toolbox for prosocial health messaging – Scholar Q&A with Sisi Hu

July 25, 2023

Scholars Sisi Hu and Amanda Hinnant share a common interest in researching prosocial health and science communication. Their collaboration started at the University of Missouri where Hu was a Ph.D. student and Hinnant was her dissertation adviser. Hu recently became an assistant professor at the University of Arkansas, but their collaboration continues. Their project studying motivations of messaging in… More

Brian and Staci Smith

Navigating the risks of corporate support of refugees – Scholar Q&A

July 12, 2023

Last year, the number of refugees worldwide eclipsed 100 million. The ubiquity of the crisis attracts corporate support and advocacy of these displaced people. However, Brian Smith and Staci Smith say companies may not understand the intricacies of the crisis and their corporate efforts often don’t properly serve refugee needs. The Fulbright Scholars and Brigham Young University faculty members… More

Queenie Li Miami

Strengthening public resilience post tragedy via social media – Scholar Q&A with Queenie Li

June 30, 2023

Scholars Queenie Jo-Yun Li and Yeunjae Lee both joined the School of Communication at the University of Miami in 2018. They quickly became collaborators. Their different interests – Li focuses on health communication and social change and Lee studies internal and employee communication – help inspire unique research ideas that examine how organizations can use resources to facilitate social… More

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