Blog Archive for Advocacy Communications Category

Anli and Christen

Research in Progress: Why and how should companies communicate their corporate social advocacy?

May 17, 2021

By Anli Xiao, University of South Carolina, and Christen Buckley, Ph.D. student at Pennsylvania State University

In 2012 DICK’s Sporting Goods decided to temporarily stop selling military-style semi-automatic weapons following the Sandy Hook Elementary School shooting in Newtown, Connecticut.

In 2018, following the shooting at Marjory Stoneman Douglas High School in Parkland, Florida, DICK’s launched a pro-gun… More

Corporate Political Advocacy

Antecedents and outcomes of corporate political advocacy among consumers

March 10, 2021

By Linda Hon, University of Florida, and Leping You, Miami University (Ohio)

Given that Consumer Political Advocacy (CPA) is a vital yet underexplored area, this project examined the antecedents and outcomes of CPA with three studies.

The first study conceptualized and developed measurements for the behavioral outcomes of CPA among consumers. The study conceptualized consumer digital engagement… More

Emel Ozdora Aksak and Daniela Dimitrova

On the border of the Syrian refugee crisis: What 37 hours of interviews taught us about NGO advocacy

October 6, 2020

By Daniela Dimitrova, Iowa State University and Emel Ozdora Aksak, Bilkent University

Our research examined how non-profit organizations operate working with refugees in two different cultural contexts — Turkey and Bulgaria. By focusing on Turkey, which has the largest Syrian refugee population in the world, and Bulgaria, an EU border nation with a minimal number of migrants, the… More

Ioana A. Coman and Rosalynn Vasquez

Research in Progress: What happens when organizations don’t listen?

July 21, 2020

By Ioana A. Coman, Texas Tech University, and Rosalynn Vasquez, Boston University

On Sept. 19, 2019, Amazon CEO Jeff Bezos announced the company’s first corporate pledge to fight climate change. However, for many employees, including those representing the Amazon Employees for Climate Justice, this was not enough. Nearly 3,000 Amazon employees walked out of Amazon’s headquarters the next… More

Soyoon Kim & Queenie J. Li

Research in Progress: Can digital gaming help promote mental health?

October 10, 2019

By Soyoon Kim & Queenie J. Li, University of Miami

College means a time of freedom and time to explore the future with excitement. However, the transition into college also means a time of intense challenge to students’ mental health. The significant challenge brings many college students overwhelming anxiety and unbearable depression.

The ongoing crisis in colleges… More

Research in Progress: How and when should corporations engage in social issues?

October 9, 2019

By Lucinda Austin, University of North Carolina at Chapel Hill, and Barbara Miller Gaither, Elon University

Should companies take a stand on social issues? What about when these issues are contentious and corporate stakeholders are divided on the topic?

The last few years have included numerous examples of corporate and CEO advocacy on divisive social-political issues including support… More

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